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我国著名的多元化企业春兰集团,最近被国家有关部门确定为首批“争创国际名牌优势企业”。据悉,此次以“政府推荐”形式推出的68家“优势企业”是在我国44个行业中进行资料统计、综合分析的基础上确定的,均为我国轻工业重点行业中具有相当实力、占有一定位置、有成功的业绩、并具有极大发展潜力的优秀企业。春兰集团成功的海外经营模式是其入选的最重“砝码”。春兰自l 9 9 7年组建海外营销网络,凭借诚信
China's famous diversified enterprise Chunlan Group, recently identified as the first batch of relevant state departments, “striving for the international brand-name advantages of enterprises.” It is reported that 68 “dominant enterprises” launched in the form of “government recommendation” were determined on the basis of data statistics and comprehensive analysis in 44 industries in our country, all of which have considerable strength and certain possession in the key industries of China's light industry Location, successful performance, and have great potential for development of outstanding enterprises. Chunlan Group's successful overseas business model is selected the most important “weight.” Chunlan from 1997 established overseas marketing network, with good faith