文章从视觉文化语境中审视中国传统图式,即从传统建筑装饰图式、传统装饰雕塑图式、传统装饰绘画图式、传统纺织品图式、传统金属图式、传统陶瓷图式六个方面进行解析,又分别从沿用传统图式之基本形、延伸传统图式之意味、传承传统图式之神韵三方面,利用现代设计美学理论的形式法则在传统的视觉文化中寻找可以嫁接的切入点,指出研究创新重构的基本方法,从而扩展视觉文化语境中传统图式精神内涵与外延形式,体现中华民族的文化精髓,彰显视觉文化在国家文化形象自塑过程中的核心地位。 The article examines the traditional Chinese schemata from the perspective of visual culture, that is, from the six aspects of the traditional architectural decoration pattern, the traditional decorative sculpture pattern, the traditional decorative painting pattern, the traditional textile pattern, the traditional metal pattern and the traditional ceramic pattern In the third part, I try to find out the starting points that can be grafted in the traditional visual culture by using the formal rules of modern design aesthetics from the aspects of inheriting the basic forms of traditional drawings, extending the meanings of traditional drawings and inheriting the charm of traditional drawings. It points out the basic methods of researching and reconstructing innovation so as to expand the connotation and denotation of traditional schema in the context of visual culture, embody the essence of Chinese culture, and demonstrate the central role of visual culture in shaping national cultural image.