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应用形象管理理论进行护理形象设计与管理,是当今护理管理人员面临的一个重要课题。从护士形象、质量形象、服务形象三方面对护理形象进行设计、定位,论述了护理形象设计的意义及护理形象与医院形象的关系。指出护理形象直接关系到医院的生存与发展。提出实施形象管理,关键是护理管理人员应站在护理事业发展的战略上,站在社会及病人的立场上,调动护理人员的积极性,树立“病人至上”的观念,加强护理质量,内涵建设,开发服务项目。以优质、高效的护理工作塑造良好的护理形象,提高护理工作的美誉度,为医院赢得医疗市场竞争胜利而发挥作用。
The application of image management theory for nursing image design and management, nursing managers today is an important issue. The nursing image is designed and positioned from three aspects: nurse image, quality image and service image. The significance of nursing image design and the relationship between nursing image and hospital image are discussed. It points out that the nursing image is directly related to the survival and development of the hospital. The key to implementing image management is that the nursing staff should stand on the strategy of developing the nursing career, stand on the position of the society and the patient, mobilize the enthusiasm of the nursing staff, establish the concept of “patient supreme”, and enhance the quality and connotation of nursing Construction, development services. To create a good nursing image with high quality and efficient nursing work and to improve the reputation of nursing work will play a role for the hospital to win the medical market competition.