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从客源地和目的地的角度看,旅游流可理解为由旅游流向和旅游流源两个单元体组成的复杂系统。从这两个角度出发,在纵向和横向两个层面着手,对江西省境外旅游流的空间结构进行分析研究,得出空间结构的分布特征。江西入境旅游应在提高可进入性的基础上,加强宗教旅游、文化生态旅游等产品的开发提升,做到有重点、有层次、有针对地进行营销,重点开发近程旅游市场,量力开发远程洲际市场。
From the source and destination point of view, tourism flow can be understood as a complex system composed of two units of tourism flow and tourism flow source. From these two perspectives, this paper analyzes the spatial structure of the tourist flows outside Jiangxi Province at both the vertical and horizontal levels, and finds out the distributional characteristics of the spatial structure. On the basis of improving accessibility, Jiangxi’s inbound tourism should strengthen the development and promotion of products such as religious tourism and cultural ecotourism so as to carry out marketing with emphasis, level and targeted development, and focus on the development of short-distance travel market and the development of remote Intercontinental market.