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随着全球经济一体化发展,国内营销环境也发生了一定程度的变化,但我国很多高职院校培养营销专业人才的模式却没有改变,与当前营销管理需求不符。本文首先研究了我国当前市场需求营销人才状况,以及当前人才培养模式,探索了当前国内市场营销在将来的发展趋势,提出了应该建立新型专业人才培养模式,同时提出了合理化建议和策略。一、高职市场营销专业培养模式存在的问题(一)专业能力不强当前我国高职院校开设的市场营销专业,不但重视培
With the development of global economic integration, the domestic marketing environment has also undergone some changes. However, the model of marketing professional talents in many higher vocational colleges in our country has not changed, which is inconsistent with the current marketing management needs. This paper first studies the status quo of China’s current market demand for marketing professionals, as well as the current personnel training mode, explores the current domestic market marketing trends in the future, proposed that we should establish a new type of professional personnel training mode, and put forward reasonable suggestions and tactics. First, vocational marketing model of professional training problems (A) the professional ability is not strong The current vocational colleges in China opened marketing professional, not only emphasis on training