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“以科学的理论武装人,以正确的舆论引导人,以高尚的精神塑造人,以优秀的作品鼓舞人”,是新闻宣传主渠道之一的电视新闻义不容辞的责任。电视新闻要更好地完成这一使命,收到好的传播与宣传效果、值得探讨的一点,是在我们的新闻宣传中要不要注重情感因素的挖掘与运用,要不要以情感人。我以为寻找并挖掘情感因素,应该成为电视新闻的一种追求。古人云:“感人心者莫乎情”,新闻讲究用事实说话,电视新闻则是用具有直观可视形象的画面叙述事实,讲清道理。从具象到思想,从一个个直观的画面,到让群众接受你要传达的思想,这其中一个不可或缺的因素就是情感。好新闻不只是单纯叙述客观事实,它的魅力还在于记者充满激情地深入到事件中去,深入挖掘客观事实中蕴涵的情感因素,用浓烈的情感来激发观众的情感,从而增强新闻的可视性和感染力。
“Arming people with scientific theories, guiding people with correct public opinions, shaping people with noble spirit and inspiring people with outstanding works” are the bounden duty of television news that is one of the main channels of news propaganda. To better accomplish this mission and get good communication and publicity results, it is worth discussing whether TV news should focus on the excavation and application of emotional factors in our news media, or whether it should be based on emotion. I think to find and tap the emotional factors, should be a pursuit of television news. The ancients said: “The touching heart does not matter,” the news stresses factual speaking, and the television news uses truthful visual images to describe the truth and tell the truth. From figment to thought, from one intuitive picture to the masses accepting the ideas you want to convey, one of the indispensable elements is emotion. The good news is not merely a mere account of objective facts. Its charm lies in the fact that journalists are deeply involved in the incident with passion. They dig deeper into the emotional factors contained in the objective facts, stimulate the audience’s emotions with strong emotions, and enhance the visibility of the news Sexual and contagious.