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企业管理学权威彼得·杜拉克曾经指出:“创新”可以从两个不同的方面来定义。第一、创新就是改变(增加)资源的产出量。第二、创新就是改变消费者从资源中获得的价值和满足感。这种从需求方面给创新下定义的方法极富启发性,企业的经营实践也证明,这是一条卓有成效的创新思路。 建筑商的促销策略 本世纪40年代末,美国出现了一次生育高峰。70年代中期,这批人到了成家购买房子的年龄。美国的大批住宅建筑商看到这一点,便大量建造一种被
Peter Durac, the authority of enterprise management, once pointed out that “innovation” can be defined in two different aspects. First, innovation is to change (increase) the output of resources. Second, innovation is to change the value and satisfaction consumers get from resources. This method of defining innovation from the aspect of demand is very instructive. The business practice of the company also proves that this is an innovative and effective way of thinking. Builders’ Promotion Strategies At the end of the 1940s, the United States experienced a birth boom. In the mid-1970s, these people reached the age of buying a house. A large number of home builders in the United States saw this and built a large number of them.