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新媒体是以新技术为中心的一种全新的媒体形态。色彩作为最具有表现力的元素,在新媒体的互动传播中的应用发挥着不可或缺的重要地位:色彩不仅能够塑造形体,而且还能表现对象的体感、质感、空间感等。同时,简易线条也成为神态、意向、感情、氛围等表现的重要艺术方式。接下来我就从以下几方面说明一下简线条+跳色彩在新媒体释放:第一、flash的起源及其发展方向;第二、手绘线条在flash新媒体呈现效果;第三、跳动色彩的魅力;第四、线条和色彩的结合的魅力;第五、如何用线条与色彩表现在媒体。
New media is a brand new media form centered on new technologies. As the most expressive element, color plays an indispensable and important role in the interactive communication of new media. Color can not only shape the body, but also show the object’s sense of body, texture and sense of space. At the same time, simple lines have also become an important art form of demeanor, intention, feeling and atmosphere. Next, I will explain the following aspects of Jane line + jump color release in new media: first, the origin of flash and its development direction; second, hand-painted lines in flash new media renderings; Third, the charm of beating the color ; Fourth, the charm of the combination of lines and colors; and fifth, how to use lines and colors in the media.