广告语的创作广告语创作是一个艺术的行为,同时也是艰难的历程,因此有人称之为“戴着镣铐跳舞”。为什么这样说呢?这主要因为创作的过程中限制较多,可供发挥的空间比较小;说其具有艺术性是因为,最终能跳出什么样的舞蹈取决于你内心有多大的舞台,对人性的把握、对市场的洞悉、对文字的驾驭等能力。每个广告 Advertising slogan creation Advertising slogan is an artistic act, but also a difficult journey, so some people call it “dancing in shackles.” Why do you say this? This is mainly because the process of creation is more restrictive, and there is less space available to play. To say that it is artistic is that what kind of dance can eventually come out depends on how much your heart is, Grasp, insight into the market, the ability to control the text. Each ad