进入2015年,各重卡厂家商务年会已陆续开完,这其中,北奔重汽于2014年11月29日早早召开商务年会,在经过大半年的调整后,吹响了“东山再起”的号角。然而此时,北奔面临的内外部市场环境可谓相当严峻。一方面,宏观经济增速放缓,重卡市场2014年累计产销74.7万辆,同比下跌3.89%,业界普遍看淡2015年走势;另一方面,北奔2014年市场排名已在主流重卡企业中垫底,而其他厂家均开足马力要在有限的市场总量中争抢 Into 2015, all heavy truck manufacturers business annual meeting has been opened, of which, Beiben heavy truck held an early business meeting on November 29, 2014, after more than six months of adjustment, sounded "The horn. However, at this time, the internal and external market environment facing Benben can be quite serious. On the one hand, macroeconomic growth slowed down. The heavy truck market in 2014 produced and sold a total of 747,000 units, down 3.89% from the same period of last year. The industry generally weighed on the trend in 2015. On the other hand, Beiben’s market ranking in 2014 was already bottoming out among mainstream heavy- While other manufacturers are full steam ahead in a limited market competition