本文通过分析羊楼洞茶区砖茶贸易及文化旅游产品的现状,阐述其优势及不足,并通过两者发展现状的对比,总结提高品牌知名度、丰富产品文化内涵、促进旅游周边产品开发、整合优势资源、提升产品特色等一系列能够促进羊楼洞茶区砖茶贸易和茶文化、茶旅游互助互补共同发展的措施。 This article analyzes the status quo of brick tea trade and cultural tourism products in Yangloudong Tea Area, expounds its advantages and disadvantages, and compares the status quo of the two, summarizes the measures to improve the brand awareness, enrich the product culture connotation, promote the peripheral product development and integration advantages Resources, enhance product features and a series of measures to promote the brick tea trade in Yangloudong tea area and tea culture, tea tourism complement each other and common development.