张家界地貌是一种独特的地貌类型,是世界上该类地貌的唯一典型代表。本文通过对武陵源世界自然遗产地的导游解说过程进行跟踪调查、记录和游客反馈意见,对导游解说现状进行分析,得出自然遗产地导游解说存在的问题和缺陷,并提出“绿色导游”的概念,并对游客进行“绿色导游”认知态度调查和需求调查。希望能对武陵源世界自然遗产地导游解说提供一定借鉴。 Zhangjiajie landform is a unique type of landform, which is the only typical representative of such landform in the world. Based on the tracking investigation, record and feedback from tour guides of Wulingyuan World Natural Heritage Site, this paper analyzes the current situation of tour guides and explains the problems and defects in tour guide explanation of natural heritage sites and puts forward “green tour guide” The concept of “green tourist guide” and attitude of tourists to conduct surveys and needs surveys. Hoping to provide some reference to the tour guide’s explanation of Wulingyuan World Natural Heritage Site.