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我的初中好友王保力1998年投资50多万元创办了新世纪文武学校。但由于前期管理不当,致使在本地极有发展潜力的学校生源较少,经营惨淡。在一次同学聚会中,他得知我与本地新闻界较熟,并有一定的营销策划经验,于是请我策划学校广告宣传,以求扭转学校经营被动局面。在对学校经营管理情况调查中,我发现学校管理环节之间存在较大问题,就是各管理环节也有较大的缺陷与不足。管理制度混乱,教师素质较差,教学积极性不高,学校没有什么知名度,社会信誉低下等。只有完善制度,提高教学质量,树立良好的声誉才
My junior high school friend Wang Bao-li invested more than 500,000 yuan in 1998 and founded the new century civil and military school. However, as a result of improper management in the prior period, schools with extremely potential for development in the local economy have fewer students and are in poor hands. In a class reunion, he learned that I was familiar with the local press and had some experience in marketing planning. So I asked my planning for advertising in the school in order to reverse the passive situation in the school. In the school management survey, I found that there is a big problem between the management of the school, that is, all management processes also have greater shortcomings and deficiencies. Management system confusion, poor teacher quality, teaching enthusiasm is not high, the school did not have any visibility, social credibility and so on. Only improve the system, improve teaching quality, establish a good reputation before