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通过理论分析和实例论述了高校科技期刊的品牌定位与品牌运作的问题,目的是使高校科技期刊适应市场经济和社会发展的需要,达到健康可持续地发展。
Through the theoretical analysis and examples, this paper discusses the problems of brand positioning and brand operation of sci-tech periodicals in colleges and universities so that the sci-tech periodicals in colleges and universities can meet the needs of market economy and social development and reach a healthy and sustainable development.