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近年来,虽受外围大环境影响,中国玩具产业发展放缓,但由于中国2012年迎来婴儿出生的最高峰,婴童用品发展迅猛,而作为婴童用品的主力产品——童车异军突起,发展势头迅猛。2012年全球童车市场消费额超过1150亿元人民币,而中国童车市场消费额从09年开始,基本每年递增6%,市场总额约为200亿人民币左右。而据相关数据中心统计,从2012-2015年将是中国的婴儿出生高峰期,未来的童车市场份额将不断扩大,但新进入的企业和品牌也同时增多,所以童车市场将陷入“战国时代”。
In recent years, although the development of the toy industry in China has been slowed down due to the external environment, the development of baby products is booming as the main product of baby products due to China’s arrival of the peak of baby birth in 2012 Rapid momentum. In 2012, the global stroller market consumed more than 115 billion yuan, while the spending on stroller market in China started in 2009 at a basic rate of 6% per year with a market value of about 20 billion yuan. According to the statistics of related data centers, from 2012 to 2015, it will be the peak of infant birth in China, and the market share of stroller in the future will continue to expand. However, the number of newly-imported enterprises and brands will also increase at the same time, so the stroller market will fall into the “Warring States Period ”.