农村经济的不发达,使得农民有着了解讯息,掌握科技,发家致富的迫切要求;而文化素质的落后,使得有着声画对位,视听兼备优势的电视媒体成为农民的“宠儿”。电视成为农村担任促进信息流通,传播文化知识,倡导现代文明责任的最佳“人选”。对农栏目有着众多的收视群体,如果办得好,称对农节目为“长寿节目”是不为过的。然而在许多农村地 The underdevelopment of the rural economy has enabled peasants to have the urgent message of knowing the information and mastering science and technology and getting rich fortunate. However, the backward cultural quality has made the television media, which has the sound and light of the art and the advantages of audio-visual integration, becoming the darling of peasants. Television has become the best “candidate” in rural areas to promote information flow, disseminate cultural knowledge and advocate the responsibility of modern civilization. There are a large number of viewing columns on the farming column, and if done well, it is not too much to say that the agricultural program is a “longevity program.” However in many rural areas