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“中国好声音”创下的传播轰动效应不亚于几年前的“超级女声”。在那一轮的奇迹玩法中诞生的是湖南卫视、蒙牛两大赢家,这一轮出现的则是浙江卫视和加多宝。最后的决赛从19:40开始至零时,4个多小时的直播中,粗略统计有14轮广告播出。这也是节目播出以来,广告插播次数最多、总时长最长的一次。“中国好声音”插播广告创下15秒116万的天价;广告创收已超过1亿元,而这个数字待最终结算完还将上涨。无可置疑,这一次是电视媒体的成功,也是营销押宝的成功。不过,盛宴过后,我们隐隐地想起了沃纳梅克的名
“China good voice ” set a sensational spread of no less than a few years ago “super girl ”. Miracle in that round of play was born in Hunan Satellite TV, Mengniu two major winners, this round is the Zhejiang Satellite TV and JDB. The final finals from 19:40 to 0:00, more than 4 hours of live, rough statistics have 14 ads broadcast. This is also the program since the broadcast, the most ad spots, the longest total time. “China Good Sound ” commercials hit a high price of 1.16 million in 15 seconds; advertising revenue has exceeded 100 million yuan, and this figure will eventually rise after the settlement. There is no doubt, this time the success of the television media, but also the success of marketing betting. However, after the feast, we faintly remembered the name of Warnemeck