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在客观伦理学看来,伦理学必须是能指引人们的实践生活,并能使人们从中获益的一套客观现实的规范体系。新闻专业主义是从新闻实践中衍生出的职业伦理规范和技术手段,在媒介市场化运作下,它并未像大多数人所想像的那样,因为经营者对商业利益的追求而逐渐消逝。相反,在市场竞争当中,正是出于对自身利益的考虑而并非某种抽象的道德感召,媒介将继续坚持新闻专业主义。
In the view of objective ethics, ethics must be an objective and realistic standard system that can guide people’s practical life and benefit people. News professionalism is a professional ethical norms and technical means derived from news practice. Under the market-oriented operation of media, it has not disappeared as the majority of people think, because the pursuit of business interests by managers is fading away. On the contrary, in the market competition, it is out of consideration for one’s own interests that it is not an abstract moral molestation. The media will continue to uphold journalism professionalism.