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随着电视市场竞争的加剧,电视台都在求新求变,以期尽可能更多地占有市场份额。除了展开对黄金时段的争夺,竞争已蔓延到白天和晚间非黄金时间,比如22∶00～24∶00时段。22∶00是个分水岭,它承接着黄金时间段,也是中国人夜生活的一个转折点。本文将根据央视一索福瑞三年提供的全国测量仪收视率调查数据,重点对2005年中央电视台22∶00～24∶00时段的收视状况进行分析。一、22∶00～24∶00时段收视特点 1.收视时间逐年增加,成为新的收视增长点 22∶00～24∶00时段是黄金时间的延续,通常,19∶00～21∶00被称为黄金时间。但随着时代的发展,社会生产结构的变化,就业方式、就业结构的多样性,人们的生活习惯也随着改变,黄金时间已逐渐向后延伸至22∶00。紧随其后的时段12∶00～14∶00承接着黄金时间,其价值越来越受到重视,已成为新的收视增长点,被称为次黄金时间,或第
With the intensifying competition in the television market, television stations are making innovations in order to gain more market share as much as possible. In addition to launching the prime time competition, competition has spread to non-prime daytime and nighttime hours, such as 22:00 ~ 24:00 hours. 22:00 is a watershed, it undertakes prime time, but also a turning point in Chinese nightlife. This article will be based on the CCTV survey Furui three years provided survey data of surveyors, with emphasis on 2005 CCTV 22:00 ~ 24:00 period of viewing conditions were analyzed. First, 22:00 ~ 24:00 hours viewing characteristics 1. Viewing time increases year by year, a new viewing growth point 22:00 ~ 24:00 hours is a continuation of prime time, usually, 19:00 ~ 21:00 is called For prime time. However, with the development of the times, changes in the structure of social production, employment patterns and the diversity of employment structures, people’s living habits have also changed. The golden age has gradually been extended back to 22:00. Followed by the 12:00 to 14:00 to undertake the prime time, the value of more and more attention has become a new viewing growth point, known as the prime prime time, or