品牌,最简单的意思,就是企业与顾客之间的桥梁。没有桥梁,你就过不去,就到达不了顾客的彼岸;顾客也过不来,选不上你。德鲁克说,企业只有一个恰当的定义——创造顾客。过去的营销理论集中体现在“STP+4P”上,把人口统计当做寻找顾客的依据,把收入、职业、性别、年龄、偏好当做确定目标顾客群的依据。“STP+4P”及其市场调查的价值,在 The simplest meaning of a brand is the bridge between the company and its customers. Without a bridge, you can’t make it through, and you can’t reach the other side of the customer. Customers can’t make it. They can’t choose you. Drucker said that companies only have a proper definition - to create customers. The past marketing theory was embodied in the “STP+4P”, and used demographics as the basis for finding customers, and used income, occupation, gender, age, and preference as the basis for determining the target customer group. “STP+4P” and the value of its market research, in