论文部分内容阅读
电视到目前仍然是中国第一大媒介,在整个文化产业中有核心地位。电视日均观众收视时间大概在175分钟左右,超过任何日均接受的媒介时间。今年的招标是特别特殊的,几十天以前十七届六中全会通过了推动文化产业大发展的重大决议,今年的招标也是文化产业发展的一个风向标,在一定程度上,它也在表达我们整个社会对于媒介、对于品牌意
TV is still the largest media in China till now and has a core position in the entire cultural industry. The average daily viewing time for television is around 175 minutes, exceeding any media time accepted on an average daily basis. This year’s bidding is particularly special. A few days ago the Sixth Plenary Session of the 17th CPC Central Committee passed a major resolution to promote the great development of the cultural industry. This year’s bidding is also a benchmark for the development of the cultural industry. To a certain extent, it also expresses our The whole community for the media, for brand meaning