电视剧给许多电视台贡献的广告收入通常占到60%-70%,有的台甚至更多,电视剧已成为电视台赢利的重要来源。电视剧在电视竞争中所占地位越来越重要,电视台纷纷抢滩电视剧这块市场,并重视电视剧的营销。广告主日益明显地感觉到电视剧广告投放的成本一 TV shows often contribute 60% -70% of the advertising revenue to many TV stations, and some even more. TV series has become a major source of profit for TV stations. TV plays have become more and more important in the competition of television. Television stations have seized the market of television dramas in succession and attached great importance to the marketing of television dramas. Increasingly, advertisers feel the cost of running a TV ad