广播文艺节目要想吸引人就必须有强烈的听众意识和相对形象化的处理,才能突出文艺节目的重要性,从而达到我们想要的效果,也就是“听众性”与“重要性”兼顾。这也是这篇文章所要说的,关于广播文艺节目创作的主要问题。听众性,主要就是在创作过程中首先要想到如何吸引听众,从而达到预期效果。有些节目,诸如:疾病预防、营养保健类,老百姓要了解;升学就业类,家长和学生都要 Radio and television programs in order to attract people must have a strong sense of audience and the relative visualization of the process, in order to highlight the importance of literary programs, so as to achieve the effect we want, that is, “listener sex” and “importance ”Take into account. This is what this article should be said about the major issues in the creation of radio and television programs. Audience, mainly in the creative process must first think of how to attract the audience, so as to achieve the desired results. Some programs, such as: disease prevention, nutrition and health classes, people should understand; to enter the employment class, parents and students have to