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近年来,随着出版业的迅速发展和市场竞争的日趋激烈,许多出版社将目光投向礼品书出版。高定价带来的高利润,极大地刺激了出版社的出版欲望,礼品书出版热已经成为当前出版领域的一个普遍现象。在图书发行无热点、图书市场平抑的今天,就出版社而言,重视礼品书出版不失为获取较高经济效益的一项重要手段。但是,从人类社会的进步来看,从出版工作的历史使命来看,礼品书出版热,无疑是新时期出版领域的一种不正常现象。 一、礼品书出版热的原因及危害 礼品书出版热是在市场经济条件下,由于受经济利益的驱使,产生的一种盲动,是出版大合唱中一个不和谐的音符,是在特定社会背景条件下的一种出版异化。究其原因,主要有以下几个方面:
In recent years, with the rapid development of the publishing industry and increasingly fierce market competition, many publishers are turning their attention to the publication of gift books. The high profits brought by high pricing have greatly stimulated the publishers’ publishing desire. The publication of gift books has become a common phenomenon in the current publishing field. In the hot issue of book distribution, the market is stable today, in terms of publishing houses, the emphasis on gift book publishing is an important means to obtain higher economic efficiency. However, judging from the progress of human society, from the historical mission of publication, the publication of gift books is undoubtedly an anomalous phenomenon in the publishing field in the new era. First, the hot gift book publishing causes and hazards Gift hot book publishing is under the conditions of a market economy, driven by economic interests, resulting in a blind move is published in a chorus of discordant notes, is in the context of specific social conditions Under a publishing alienation. The reason, mainly in the following areas: