中国经济处于飞速发展期,品牌的力量逐渐凸显,而中国品牌在经历高速成长后,要突破原有瓶颈,必须进一步提升。品牌的提升需要借助高端媒体的支持,以便更好抓住奥运契机。本文通过讨论品牌的发展和升位,从市场需要的角度阐释出高端媒体在打造强势品牌方面所独具的传播优势。 China’s economy is in a period of rapid development, and the power of the brand gradually becomes prominent. After the Chinese brand has experienced rapid growth, it is necessary to break through the existing bottlenecks and must be further upgraded. The promotion of the brand needs the help of high-end media in order to better seize the opportunity of the Olympic Games. By discussing the development and promotion of the brand, this article explains the unique advantages of high-end media in creating strong brands from the perspective of market needs.