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内蒙古历史悠久,地域辽阔,草原文化独具魅力,旅游资源丰富厚重,有着独特的文化旅游资源。为了依托内蒙古丰富的旅游及文化产业资源,因地制宜、“量身定做”地打造具有体现草原文化和独具内蒙古特色的文化旅游产业,自治区党委提出“打造文化繁荣的亮丽风景线”的战略任务。我们选取这一课题视角,旨在通过分析内蒙古文化旅游资源的开发现状问题,提出对文化旅游资源开发进行视觉营销及推广的整合模式,即以市场为依托的产品整合模式、以视觉营销为依托的形象整合模式、以推广为依托的文化与旅游资源宣传模式,并以西线成陵响沙湾游为例,通过理论加方案双管齐下,有针对性地制订视觉营销及推广的可行性方案,以视觉设计、市场营销的视角为自治区“打造文化繁荣的亮丽风景线”提供理论与方案的可行性研究的支持。
Inner Mongolia has a long history, vast territory, grassland culture unique charm, rich and rich tourism resources, has a unique cultural tourism resources. In order to relying on Inner Mongolia’s rich resources of tourism and cultural industries, local governments and “tailor-made” cultural tourism industries that embody grassland culture and unique Inner Mongolia characteristics are proposed by the regional party committee of the autonomous region to “create a beautiful landscape with cultural prosperity”. Strategic task. We select the perspective of this issue, aimed at analyzing the current development of cultural tourism resources in Inner Mongolia issue, put forward the development of cultural tourism resources for visual marketing and promotion of integrated mode, that is, market-based product integration model, based on visual marketing Image integration model to promote the promotion of cultural and tourism resources advocacy model, and the West Line into the Ling Sha Wan tour, for example, through theoretical and program two-pronged approach to develop visual marketing and promotion of the feasibility of the program, From the perspective of visual design and marketing, it supports the feasibility study of the theory and program for the autonomous region “to create a beautiful landscape with cultural prosperity”.