实行企业文化管理已经成为一种世界性潮流。企业文化是看不见摸不着的观念形态,表现为战略目标的凝聚力、价值观念的驱动力、机制激励的生长力、决策理念的主导力、和谐氛围的协调力、科技创新的提升力、协调发展的持续力,因此,企业文化必须不断创新,实施“内化于心、固化于 Implementation of corporate culture management has become a worldwide trend. Corporate culture is an invisible concept that manifests itself as a cohesive force of strategic objectives, a driving force of values, a growth force of mechanism incentives, a dominant force of decision-making ideas, a coordination force of harmonious atmosphere, an upgrading power of scientific and technological innovation, and coordinated development Therefore, the corporate culture must be constantly innovating and implementing ”internalization and solidification in the heart