在城市新闻广播和文艺广播都在播报路况、其它介质的媒体也在利用交通资讯吸引受众的新传播格局中,城市交通广播的独家优势正在逐渐失去。笔者认为,城市交通广播要继续得到生存和发展,就必须在正视路况等交通资讯被共享现状的前提下进行优势再造,通过改变传统播报方式和陈旧的经营理念,融入新媒体拓展新途径实现新突破。一、正视路况等交通资讯被共享的现状 In urban news broadcasts and theatrical broadcast are all on the road, other media media are also using the traffic information to attract the audience’s new mode of transmission, the exclusive advantages of urban traffic broadcasting is gradually lost. The author believes that to continue to survive and develop, urban traffic radio must take advantage of the advantages of reconstructing the status quo of traffic information such as traffic conditions. By changing the traditional way of broadcasting and outdated business philosophy, integrating new media into new ways and realizing new breakthrough. First, face up to traffic conditions such as traffic information is the status quo