近些年,随着我国对外交流的日益繁荣,国际交流中的文化冲突现象也日益凸显。本文以美国为例,着重阐述了通过了解交流对象国的文化特征,注意其社会交际礼仪,以达到避免文化冲突,与交流对象国和平共处,双赢发展。 In recent years, with the increasingly prosperous foreign exchange in our country, the phenomenon of cultural conflicts in international exchanges has become increasingly prominent. Taking the United States as an example, this article focuses on understanding the cultural characteristics of the target countries and paying attention to their social communication etiquette so as to avoid cultural conflicts and co-exist peacefully with the countries in communication.