这一期的《经理人》,多位高级经理人在讲故事。当然是讲管理故事。其实故事人人都会讲,但要把故事讲得既引人入胜,又能让人从中获得教益,就不那么简单了。好故事是值得珍视并回味再三的,会讲故事的人是值得尊重和期待的。宁高宁讲华润集团下属公司企业文化建设的故事;翁向东讲“力士”和“舒肤佳”品牌管理的故事;李福生讲信息技术外包失败的故事;赵伟森讲如何攻克技术壁垒的故事。这几个故事有一个共同的特点,即大都从 This issue of “manager”, a number of senior managers are telling stories. Of course it is about managing stories. In fact, everyone will tell the story, but to make the story both fascinating, but also to get people to benefit from it, not so simple. Good stories are valuable and memorable, and people who tell stories deserve respect and anticipation. Ning Gaoning talked about the story of the corporate culture building of the subsidiaries of China Resources Group; Weng Xiangdong talked about the brand management story of “Lux” and “Shu Jiajia”; Li Fusheng talked about the story of information technology outsourcing failure; Zhao Weisen's story on how to overcome technical barriers . These stories have a common feature, that is mostly from