三级市场复杂、简单并存,终端也呈现出了与一二市场不同的特点: 一、终端数量少,较集中,经销商利润空间大。终端格局不规范,一般是综合性商场,并不单做家电,还做其它品类的产品,可谓是小而全。在家电卖场布置上,还是比较拥挤的。但就今年6月份以来,拿东北三级市场来讲,成长的就比较快,与原来相比,有非常大的不同,变化也非常大。当地的经销商已经完成原始积累,为了抵制外来资金的入侵,开始逐渐扩大卖场、扩大规模。虽然三级终端卖场明显 Third-level market complex, simple co-exist, the terminal also showed a market with a different characteristics: First, the terminal less, more concentrated, large dealer profit margins. Terminal pattern is not standardized, the general is a comprehensive shopping malls, not just do appliances, but also other categories of products, can be described as small and complete. Appliance store layout, or more crowded. However, since June this year, taking the Northeast three markets, growth is relatively fast, compared with the original, there is a very big difference, the change is also very large. Local dealers have completed the original accumulation, in order to resist the invasion of external funds, began to gradually expand the store to expand the scale. Although three terminal stores obvious