有些企业产品质量不稳定,销路不畅,便不断变换商标,以“吸引”消费者。其实这是掩耳盗铃,走入了商标使用的误区。一是不利于企业创名牌。名牌商标的创立,需要长期的艰苦努力,即使是“可口可乐”,也仍在不懈地努力,维护名牌的荣誉。 Some enterprises have unstable product quality and poor sales, and they constantly change their trademarks to “bring” consumers. In fact, this is a covert scam and has entered the misunderstanding of trademark use. The first is that it is not conducive to creating brand names for enterprises. The creation of brand-name trademarks requires long-term hard work. Even if it is “Coca-Cola,” it is still working tirelessly to maintain the honor of brand names.