营销的核心思想就是满足消费者的需求,作为营销一个重要部分的广告宣传的重点则是捕捉消费者的心理需要,采取攻心为上的策略。在竞争日益激烈的油烟机市场中,如何取胜,如何开展营销宣传工作使企业及其产品被消费者所认知和接受?本文在分析两类产品成功的宣传策略基础上,得出油烟机宣传的切入点,建议怎样牢牢地抓住消费者的心,使企业和产品在竞争中脱颖而出。 Marketing is the core idea is to meet the needs of consumers, as an important part of marketing advertising focus is to capture the psychological needs of consumers, to take care of the strategy. In the increasingly fierce market competition, how to win, how to carry out marketing and advertising so that enterprises and their products are recognized and accepted by consumers.This paper analyzes the success of two types of products on the basis of publicity strategy, drawn hood advertising The starting point, how to firmly grasp the heart of consumers, so that enterprises and products stand out in the competition.