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中国地理位置深入亚欧大陆内部,背山面水,山水的概念根植于我们的灵魂深处。从远古时期开始,我们的祖先就把山水奉为圣灵,之后有老庄思想,有吟山咏水的诗词歌赋,有士人山水画,这些也是对自然朴质的回归。山和水至刚至柔,至高至低,至动至静,圆融和谐,诗词园林、笔墨摹绘无非在模拟山水天生的知进退、识规矩、有呼应。在现代视觉传达设计中自然可以从这种中国人的原始记忆里找到新的契合点,用传统山水的语言向世界传播中国文化。
China’s geographical location deep within the Eurasian continent, the concept of mountains and rivers, landscapes rooted in the depths of our soul. Since ancient times, our ancestors have regarded the landscape as the Holy Spirit, followed by Lao-Zhuang’s thought, poetry and songs from Yin Mountain, and landscape paintings by scholars. These are also the return of nature to simplicity. Mountain and water just to soft, high and low, to move to the static, harmonious harmony, poetry garden, painting and calligraphy is nothing more than in the simulation of natural landscape know advance and retreat, know the rules, echoed. In the design of modern visual communication, it is naturally possible to find a new meeting point from the original memory of such Chinese people, and to spread Chinese culture to the world in the language of traditional landscapes.