主题报道是传统主流媒体的主要报道形式,是传统主流媒体体现喉舌功能,向社会公众传达党和政府的主张与方针政策、讴歌展示成就、树立榜样典型、弘扬主流精神与主流价值观的常规做法。对主题报道而言,传播到达率是一个重要的考量指标。这涉及到主题报道操作过程中的目的取向、视角把握、叙事方式和素材取舍等要素,策划配置好这些要素,主题宣传才有较高的可看性,才能达致较好的传播到达率。一、有效传播是主题报道的 Thematic coverage is the main coverage form of the traditional mainstream media. It is the conventional practice of the traditional mainstream media to reflect the function of the mouthpiece, convey the party’s and the government’s opinions and guidelines and policies to the public, demonstrate the achievement of the poplar, set an exemplary example, and promote the mainstream spirit and mainstream values. In terms of thematic coverage, reaching arrival rates is an important consideration. This involves the main theme of the operation of the target orientation, grasp of perspective, the narrative mode and material selection and other factors, planning and configuration of these elements, the theme of publicity have a higher visibility, in order to achieve better communication reach rate. First, effective communication is themed coverage