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信息时代,新闻宣传工作越来越受到人们的重视。如今,越来越多的企业把新闻宣传工作作为一项重要事务来抓,把企业新闻的宣传效应作为拓展企业品牌、弘扬企业精神、提升社会声誉的有效途径和重要手段。一篇好的新闻稿,一定要有好的素材来支撑,因此,在宣传报道工作中,新闻素材的选择和线索的捕捉显得尤其重要。建筑施工企业与专业媒体相比,由于宣传主体、报道目的及想要达到的效果均不相同,从事新闻宣传的报道队伍也有较大差
In the information age, news propaganda work has drawn more and more attention. Nowadays, more and more enterprises regard press and propaganda work as an important issue and take the propaganda effect of enterprise news as an effective way and an important means to expand their brand, carry forward their spirits and enhance their social reputation. A good press release, there must be good material to support, therefore, in the propaganda work, the choice of news materials and clues to capture is particularly important. Compared with the professional media, construction enterprises and public media, due to the main propaganda, reporting purposes and the effect you want to achieve are not the same, engaged in publicity news reporting team also have a larger difference