通过国美的发展历史可以看到,品牌的培育绝非是一朝一夕之功,通过包装企业,依靠媒体强劲攻势炮制出的品牌是经不起时间挑战的,在竞争对手面前也将是不堪一击的。一个优秀的品牌来源于一个企业通过长年的努力、创新和不断的积累所掌握的一套核心技术,形成了一种难以复制的核心竞 Through the history of the development of the United States can be seen that the cultivation of the brand is by no means overnight, through the packaging business, rely on strong media offensive concocted the brand can not stand the challenge of time, in front of competitors will also be vulnerable . A good brand comes from a company through years of hard work, innovation and continuous accumulation of a set of core technology, has formed a difficult to copy the core competencies