哈佛大学教授、《哈佛商业评论》主编李维特曾经说:“现代竞争并不在于各家公司在其工厂里生产什么,而在于他们能为其产品增加什么内容。”由于产品的同质性越来越强,品牌就成为人们挑选商品的主要因素之一,因为一个好的品牌是一流企业和一流产品的象征。品牌是企业的无形资产,品牌正以其独特的个性和风采,吸引着消费者的目光。 Harvard University professor, Harvard Business Review Editor-in-Chief Li Weite once said: “Modern competition does not lie in what companies produce in their factories, but what they can add to their products.” "Because of the homogeneity of products The more and more sexual, the brand has become one of the main factors in the selection of goods, because a good brand is a symbol of first-class enterprises and first-class products. Brand is the intangible assets of enterprises, the brand is its unique personality and style, to attract the attention of consumers.