以电影艺术的表达手段及其作为精神产品的特质来说,植入广告是其与生俱来的一种必然现象。电影植入广告艺术化的运用和良性发展,要立足于电影文化生态建设的长远眼界,从电影植入广告文化生态的现实构成对其进行理性的认识和分析。同时,以文化生态理念的认知和坚持促成电影文化生态的优化,以出神入化的植入艺术实现电影文化生态的醇化,以此实现电影植入广告文化生态建设的积极推进,促进电影艺术的健康发展。 With cinema art as a means of expression and its characteristics as a spiritual product, the imposition of advertising is an inherent inevitable phenomenon. The application and benign development of the art of film implanted advertising should be based on the long-term vision of the cultural construction of film culture, and be rationally recognized and analyzed from the realistic composition of film implanted advertising cultural ecology. At the same time, with the recognition and persistence of the concept of cultural ecology, the optimization of the cultural ecology of the movie is promoted, and the film culture ecology is alcoholized by the superb implantation art so as to realize the positive promotion of the film culture construction and the promotion of the artistic health of the movie development of.