衡量一个媒介市场的成熟度不是看它拥有多少电视频道,出版几份报张杂志,开播多少广播电台。这些只说明市场中有多少资源被拿出来“处置”。文化产业成熟与否的评价标准最终还需回归消费大众,是他们的消费能力和内容选择成就了媒介市场发展的丰富程度与多元可能,上海近两年间已经巧然由一个 Measuring the maturity of a media market is not about how many television channels it owns, how many newspapers and magazines it has, how many broadcasters it broadcast. These only show how much resources in the market have been taken out of “disposal”. The evaluation criteria for the maturity of the cultural industry will eventually return to the consuming public as a result of their ability to consume and content. The richness and multiple possibilities of the development of the media market have made it possible for Shanghai to have a