论文部分内容阅读
bosch-sina:设计简洁,色彩平和,突出产品,与新浪主页面融洽、协调,整体性强。在投放上,考虑产品科技含量高,受众文化程度高,新浪作为著名新闻网站,其网民与广告受众群契合。british airway-zhaodaola:突出整体形象。不求花哨,色彩简单,仅采用了蓝紫和白色,稍点缀些红。主诉求采用文字形式,典型英国风格。契合找到啦的英文版面,色彩、风格和文字上都很和谐,诉求对象也与娱乐频道的网民相一致。chinaren-pchome:作为 ICP 网站的广告,这个banner 在设计上抓住了大多数网民的前卫心态,夸
bosch-sina: simple design, color and peace, highlighting the product, and Sina home page harmonious, coordinated and holistic. In the launch, consider the high-tech products, the audience a high degree of culture, Sina as a famous news site, its netizens and advertising audience fit. british airway-zhaodaola: highlighting the overall image. Not fancy, simple color, using only blue and white, slightly decorated with some red. The main complaint seeking to use text, the typical British style. Meet fit to find the English version of the color, style and text are very harmonious, the appeal of the object is also consistent with the entertainment channel Internet users. chinaren-pchome: as an ICP site advertising, the banner in the design of the majority of Internet users caught the avant-garde mentality, boast