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一、汽车市场调查不应以偏概全目前,关于中国汽车消费的调查已经非常多。由于中国汽车消费群体的复杂性和多样性,因此针对中国汽车消费的调查不能不考虑中国的具体国情,避免调查结果以偏概全。但现在经常见到的调查报告,以偏概全的例子并不鲜见:例1某调查公司联合某网站进行网上调查时,中国网民数量大约有8000万。该网上调查组织者以网民投票而得到“中国普通百姓汽车消费意向”并大肆宣传。
First, the auto market survey should not be over-general At present, the survey on China’s auto consumption has been very much. Due to the complexity and diversity of China’s auto consumer groups, the investigation of China’s auto consumption can not but consider China’s specific national conditions, to avoid the survey results to be more general. However, it is not uncommon to find examples of survey reports that are frequently seen now: Example 1 When a survey company conducted a web survey of a website, the number of netizens in China is about 80 million. The online survey organizers voted by Internet users, “China’s ordinary people car purchase intention,” and hype.