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在实施“走出去”战略过程中,跨文化冲突引发的管理上的矛盾比较突出,有些文化冲突甚至直接导致中国海外企业的挫败在“十二五”期间,中国企业“走出去”的步伐将进一步加快。2011年7月美国亚洲协会报告把中国海外直接投资趋势表述为“正处在一轮指数级飙升的起点”。该报告认为,到2020年,中国的海外投资总额将达到2万亿美元。然而中国企业包括金融企业在向海外发展过程中不可避免地遇到许多困
In the process of implementing the strategy of “going global”, the management contradictions caused by cross-cultural conflicts are prominent. Some cultural conflicts even directly lead to the defeat of Chinese overseas enterprises. During the “Twelfth Five-year Plan” period, Chinese enterprises “walked Go out ”step will be further accelerated. In July 2011, the report of the Asian Association of Asia stated that the trend of overseas direct investment in China is “starting point in a round of exponential growth”. The report argues that by 2020, China’s total overseas investment will reach 2 trillion U.S. dollars. However, Chinese enterprises, including financial enterprises, inevitably encounter many difficulties in their overseas development