现代信息社会的产品造型已经失去了形态上的特点,而消费者对产品的追求却越来越个性化。要解决这一矛盾,必须充分发挥产品语义学的作用。设计师要熟练掌握将产品语义学应用于设计实践中的方法,不断加强产品形态设计的主体性、文化性、生动性,不断提高设计师自身素质。 Product modeling in modern information society has lost its morphological characteristics, and consumers’ pursuit of products has become more and more individualized. To solve this contradiction, we must give full play to the role of product semantics. Designers should be proficient in product semantics applied to the design practice of methods, and constantly strengthen the design of the product form of subjectivity, cultural, vivid, and constantly improve the quality of the designer themselves.