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空调业在经历了2005年的大洗牌,2006年的大调整,在2007年发展之初呈现出行情回暖之势,尤如中国股市走出一根大阳线。空调新品层出不穷、市场价格稳步提升、促销活动层出不穷、商家会议接二连三。特别是刚刚过去的圣诞、元旦双节市场的市场销售过程中,美的、新科、志高等众多企业纷纷高奏凯歌,市场销量与去年同期相比增幅多达20%以上,以新科空调为例,幅涨突破了30%。对此,家电专家张彦斌指出,我国空调业正迎来发展的大牛市。市场格局趋稳,现存企业都建立了较强的竞争力。在离开价格战后,企业正在回归产品为主角的价值、功能、品质提升。最关键的是,各企业都找到了可持续发展的模式,在白热化的市场中成功立足,并做强做大。
Air conditioning industry experienced a major reshuffle in 2005, major adjustments in 2006, showing the beginning of the development of the market in 2007 pick up the trend, especially as China’s stock market out of a big Yang Xian. New air conditioners emerge in an endless stream, the market price rises steadily, the promotion is endless after another, the business meets one after another. Especially in the past Christmas, New Year’s Day double market market sales process, the United States, Shinco, Chihiro and many other enterprises have played triumphantly, the market sales increased by up to 20% compared with the same period last year to Shinco Air Conditioning, for example, Amplitude rose 30%. In this regard, Zhang Yanbin appliance experts pointed out that China’s air-conditioning industry is ushering in the development of the bull market. Market structure stabilized, the existing enterprises have established a strong competitive edge. After leaving the price war, companies are returning to the value of the protagonist of the product, function, quality improvement. The most critical is that all enterprises have found a sustainable development model in the white-hot market, a successful foothold, and stronger and bigger.