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“《农家致富》架金桥,产品直销大上海”。本刊第16期刊登了为帮助读者生产的农产品直销上海市场,在上海西郊国际农产品交易中心江苏馆专设《农家致富》读者产品展示直销区的消息。刊出后,编辑部接到不少读者想要参与的电话。一方面,能为读者做实事并得到读者的热情回应,让我们感受到了工作的意义;另一方面,因为大部分读者生产的农产品没有齐全的证照、品牌标识等,不能达到参与直销的要求,也让我们在遗憾之余更加认识到农产品品牌经营的重要性。
“”Farmers get rich“ Jinqiao, direct sales of products in Shanghai ”. In the 16th issue of this issue, we published information on direct sales of agricultural products for the readers’ production of direct marketing products in the Shanghai market at the Jiangsu Pavilion of the Shanghai West Suburb International Agricultural Products Trading Center. After the publication, the editorial department received a lot of calls from readers who wanted to participate. On the one hand, we can do practical things for the readers and get enthusiastic responses from the readers, which makes us feel the significance of the work; on the other hand, because most of the readers produce agricultural products without complete licenses, brand logos, etc., they cannot meet the requirements for direct sales. It also allows us to recognize the importance of brand management of agricultural products.