福特,世界排名第二的汽车大佬,由于种种原因,在中国汽车市场的盛宴中,它的席位与其身份形成了强烈反差。但福特对中国市场并没有气馁,它重新谋局,后发制人,采取了更积极的市场攻势。 2004年6月,北京车展,占据国际展览中心2号馆和3号馆超过5000平方米强大阵容的福特展位,引起同行与消费者的高度关注。除了北美地区品牌水星,福特旗下其他七大全球品牌福特、林肯、沃尔沃、马自达、陆虎、捷豹和阿斯顿·马丁首次齐聚北京,并向全球首次发布了价值300多万美元的全新福克斯概念车。用福特 Ford, the world’s No. 2 car chieftain, for various reasons, in the feast of the Chinese auto market, its seat and its identity formed a strong contrast. However, Ford did not give up the Chinese market. Instead, it reemerged in the post and made a post-strike, adopting a more aggressive market offensive. June 2004, Beijing Auto Show, occupy the International Exhibition Center Hall 2 and Hall 3 more than 5,000 square meters a strong lineup Ford booth, aroused peer attention and consumers. With the exception of North American Mercury, the other seven Ford brand brands including Ford, Lincoln, Volvo, Mazda, Land Rover, Jaguar and Aston Martin for the first time gathered in Beijing and released the world’s first new Fox worth more than $ 3 million Concept cars. With Ford