文学与广告的纠缠,几乎是源于广告诞生那一日。在相当长的一段时间里,广告由于其通俗化的需要使得主流文学在这一领域显得曲高和寡,难于应用。台湾意识形态广告公司为中兴百货所做的长达十余年的广告,以其另类的诗文案文风和实验性的视觉冲击,赢取了各大广告奖项和广告人敏感而向往新鲜 Entanglement of literature and advertising, almost from the day the ad was born. For a long period of time, because of its need of popularization, mainstream literature made the mainstream literature seem so high and difficult to be applied in this field. Taiwan’s ideological advertising company ZTE department store for more than ten years of advertising, with its alternative style of poetry writing and experimental visual impact, won the major advertising awards and advertisers are sensitive and yearning for fresh