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频率专业化既是适应受众和市场客观要求的产物,更是有利于配制优势资源、突出媒体特色、减少资源浪费的广播机制优化的产物,是我国广播媒体发展的必然趋势。本文提出广播媒体走出专业频率不专业的途径:转换节目制作思路;专业频率形象要鲜明;开发专业化人才,专业性策划人;成立节目交易中介机构,构建和活跃节目市场。
Frequency specialization is not only the product of adapting to the objective requirements of the audience and the market, but also the product of the optimization of the broadcasting mechanism that is advantageous to formulating the advantageous resources, highlighting the media characteristics and reducing the waste of resources, and is an inevitable trend of the development of radio media in our country. This paper puts forward that broadcasting media should go beyond the professional frequency and not professional ways: to change the ideas of program production; to make the professional frequency image vivid; to develop specialized personnel and professional curators; to establish program transaction intermediary institutions to construct and activate the program market.