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由央视-索福瑞媒介研究有限公司主办的“合并后的频道专业化策略及管理”研讨会已分别于2001年10月25日和10月27日在上海及成都召开。来自上海及其周边地区的一百多位电视台代表,以及赴成都出席四川电视节的来自全国的近两百位电视台代表分别于两地参加了会议。因应我国广电系统的有线无线合并和集团化发展趋势,频道专业化问题在众多电视台受到关注及至实际的运作。对频道专业化的策略和管理也形成了不同认识,呈现出多种模式。鉴此,央视-索福瑞公司希望藉此研讨会,能为与会的各电视台提供一些来自欧美和香港电视业界的经验,一些来自学者和国际广告业界的参考。应邀与会的演讲嘉宾共七位,其中,TNS索福瑞集团的国际媒介研究总监Isabel Serrano女士就欧洲电视行业的发展作了专题介绍,来自华娱电视的陈永光总经理、阳光卫视的杨澜主席兼行政总裁和西冰副总裁、探索频道中国市务
The “Symposium on Merged Channel Specialization Strategy and Management” sponsored by CCTV-Suofu Rui Media Research Co., Ltd. was held in Shanghai and Chengdu on October 25 and October 27, 2001 respectively. More than 100 television representatives from Shanghai and its surrounding areas and nearly 200 television representatives from all over the country who attended the Sichuan Television Festival in Chengdu attended the conference. In response to China’s radio and television system, wired and wireless mergers and group development trend, channel specialization in many television stations have been concerned about and to the actual operation. The channel specialization strategy and management also formed a different understanding, showing a variety of modes. In view of this, CCTV-Sofitel hopes to take part in this seminar to provide participating TV stations with some experience in the television industry from Europe, the United States and Hong Kong, as well as some references from scholars and the international advertising industry. Among them, Ms. Isabel Serrano, Director of International Media Studies of TNS Suofei Group, gave a presentation on the development of the European television industry. Chen Yongguang, general manager of CETV, and Yang Lan, chairman of Sunshine Satellite TV Chief Executive Officer and Xi Bing Vice President, to explore channel China’s market